Digital graphic design is becoming more and more important in digital marketing. It manages to accurately represent the various strategies devised by the brand.
Likewise, it creates an impact by evoking all kinds of sensations and emotions associated with the client. All of this is no coincidence when we consider that 93% of consumers consider visual elements in their purchasing decision.
Nowadays there are all kinds of programs and resources trying to support every digital designer. But… what’s the best?
Here we decided to develop an informative article where we recommend the best tools for your professional development. But as always, let’s start with a basic definition to get into the context. Ready?
What is digital graphic design?
Digital graphic design as a profession is a methodology that attempts to represent visual communication by expressing a clear message that is aimed at a specific social group and serves a purpose.
Being digital, of course, technological means such as computers, graphic tablets, and other resources are used. This type of publication is also referred to in this environment as visual design or design in visual communication.
Given this, now yes. It’s time to show you the best digital graphic design tools!
8 tools every digital designer should have
Adobe Photoshop CC
As the premier company, this software for creating visual pieces is key in the entire arsenal of digital graphic designers. Thanks to the wealth of offers and 1001 activities, it is considered the “king” of the industry.
Adobe Photoshop allows you to take and enhance photos, as well as create various illustrations and concepts in 2D and 3D images.
But you are mistaken if you think that it is only limited to the field of view. It is also possible to create and edit videos with real frames.
Among the advantages of this software is its ease of use, even for users who have just run it on a computer. Understanding the concept of levels and creating the first masterpiece is not difficult.
AI is another software included in Adobe suite. In particular, this allows the development of logos for brands and the implementation of images, typography, and illustrations with a vectorization system.
Thanks to this feature you can view all kinds of art; from icons for websites to designs for magazines, books, etc.
Creativity is the only limitation of Adobe Illustrator.
It is one of the software that is part of the Adobe suite along with Photoshop and Illustrator.
All kinds of digital editorial work can be done with InDesign. This will help you a lot when you want to design pages and create some text compositions.
It is the perfect complement for creating multiple brochures, magazines, and books. It doesn’t matter if you think of digital as physical, with InDesign you can.
We dare to say that Canva is one of the most popular tools among users due to its ease of use. But that’s not all, this design program is incredibly useful where you can create images quickly and with good quality.
Likewise, it offers various predefined templates for image development. It has a free version which is not bad at all as it allows you to choose from over 7,000 templates. Great, isn’t it?
If Google is the search engine of choice for many people, Freepik is certainly a designer. This is a huge library of free and paid resources that can be downloaded and freely edited.
There are a variety of sources, from files with PSD extensions, vectors, and photos to animated videos and gifs.
Once this option becomes available, you will have the opportunity to search for fonts that can be supplied and customized to fit your project.
On Google Fonts you will find all kinds of open-source fonts to help you develop your digital graphic design visual proposal.
While it’s true that Adobe’s suite is considered the leader in the industry, we can’t rule out Corel Draw.
This software is considered one of the classic designs (since its inception in 1992) and is a clear example of quality.
In general, Corel Draw offers many tools for creating vector illustration works, as well as the ability to create photo editions.
It has a fairly user-friendly interface where you can also access all kinds of tutorials, tricks, and elements to learn how to manage them quickly. For us, Corel Draw remains a solid choice that every digital graphic designer should have in their repertoire of tools.
We end the list with one of the most interesting professional design programs. Gravit Designer has a desktop version and an online version. Best of all, it’s free software that any designer can easily use.
It has advanced features that allow you to get very professional results in vector design. Would you like to create icons for websites, illustrations, or animations? This is an excellent choice for that.
If you’re looking for software to help you develop professional work, Gravit Designer is undoubtedly another option. Of course, its main advantage is that it’s free and can be used on any computer thanks to its online version.