Augmented reality and virtual reality technologies have been around since the 1960s. Only the use of AR is still limited to certain circles. However, currently, AR and VR technologies are widely used in the development of companies, including in the implementation of digital marketing campaigns. What are the advantages of the technology and examples of AR and VR technology in companies? Come on, read this article to the end.
What is Augmented Reality?
Augmented Reality or AR is a technology that achieves real-time merging of digital computer-generated content with the real world. Augmented Reality allows users to see virtual 2D or 3D objects projected onto the real world.
How do you start to understand? Then, augmented Reality or AR is a technology capable of inserting information into the virtual world and displaying it in the real world with assistance such as a computer webcam, a camera, and even special glasses.
How augmented reality works
As discussed in the previous definition, you can view AR on various mobile phones, special glasses, cameras, screens, webcams, etc. These devices act as output devices. Why output devices? Because it displays information in the form of videos, images, animations, and 3D models that need to be used.
It allows users to see the results in both artificial and natural light. Augmented Reality or AR uses Simultaneous Localization and Mapping (SLAM) technology, sensors, and depth gauges. For example, they collect sensor data to determine a location, calculate the distance from the previous location to the destination, etc. Of course, all of this is inseparable from AR’s supporting components, including the following.
cameras and sensors
Cameras and sensors are used to collect data from collaborating with users and sending it for processing. The phone’s camera can examine the environment and the data it receives, finding physical objects and generating 3D objects.
You need to know the projection of one of the AR components. This component refers to a tiny projector—an AR headset. The device takes sensor information and projects computerized content onto a surface for viewing. In Reality, however, this component is not fully designed for tools.
Some AR gadgets have mirrors that help the human eye see images virtually. Cool, isn’t it? Yes, because some have a minor variant with a curved mirror, and some have a double-sided mirror. It reflects light toward the camera and the user’s eyes. The purpose of the reflection path is to play a precise and accurate picture adjustment.
Benefits of using AR and VR technology to develop a business
Augmented Reality helps improve customer experience, engagement, and sales. Meanwhile, Virtual Reality (VR) technology allows consumers to see a place’s full details as if they were there. In the real estate business, VR can stimulate potential customers to make instant decisions or to buy immediately. Then what are the examples of the Use of AR and VR technologies in companies’ marketing?
Examples of the use of AR and VR technology in companies
IKEA is known as a home furniture retailer loved by many, especially the millennial generation, who like simple and minimalist homes. Through existing technological developments, IKEA also spoils its customers by creating an IKEA place. Through IKEA Place, buyers can simulate the placement of furniture products in any corner of the home. With this AR technology, potential customers no longer need to bring a counter into a furniture store. Depending on the size of the room, you can choose from different products.
The AR technology well-known in the field of entertainment is Pokemon Go. Using gamification technology, Pokemon Go allows users to catch different types of Pokemon through smartphones. Game Pokemon Go also became a popular game in its time.
When shopping for glasses, some people first want to select and try different types of frames. It prompted Warby Parker, an eyewear retail startup, to create a virtual try-on application. They use augmented reality technology. Through the virtual try-on application, buyers can conveniently select different models of eyeglass frames without having to go directly to an offline shop. This virtual try-on app is available for iOS. You can see which style suits your face to find the right glasses frame.
BMW virtual product presentations
The virtual BMW product presentation or BMW VPP shows authentic images, details, and real-time in 4K quality. Consumers can recognize the visual appearance of various BMW vehicle types down to the details of the choice of color for the exterior and interior fittings. Customers can even see the condition of the day and night versions of the vehicle. Customers can operate many things if they use VR Cardboard in the BMW VPP. They start with the paint change, through the individual consideration of the existing interior equipment, to the selection of the accessories.
Nike once conducted a study stating that 60 percent of people wear shoes that are the wrong size. This research encourages Nike to Use of AR and VR technologies in companies, by developing the Nike Fit application. Nike Fit is an app that scans your feet to find the right shoe size. The exciting thing about this application is that customers don’t have to repeatedly check their feet the next time they make a purchase. It is because previous user information is saved. So if you want to buy shoes in the store, you need to provide the QR code to the application. Later, the seller scans the QR code to know the customer’s shoe size.
L’Oreal also presents an AI-based AR application that integrates ModiFace into Amazon’s product catalog. In the application, subscribers can test different shades of lipstick on their live photos and videos. Customers can also try on makeup by pointing the phone’s front-facing camera at their faces. AR ModiFace uses L’Oreal data analytics from product images and descriptions on social media.
WatchBox (dealer for luxury watches)
WatchBox has developed an AR-based application to help potential buyers choose luxury watches. It’s called the Try-On feature. Customers can virtually try out hundreds of luxury watches by scanning a QR code. There are hundreds of luxury watches that you can try—starting from Rolex, Audemars Piguet, Omega, and others. Interested parties can also get information about watches that sell quickly, such as serial numbers, warranties, history, etc.
These are seven examples of using AR and VR technology in companies. Have you tried these seven technologies? Let’s share in the comment column.